The Cluetrain Manifesto Chapter I

The Cluetrain Manifesto is an intresting piece of work as I have read so far. In chapter one, author Christopher Locke introduces his readers to the idea that we all are going to die, and that the media has created a homoginized society of materialistic and superficial people. In the first chapter Locke goes on to explain how these ideas correalate with the internet. He feels as though the Internet is an untouched world that my cunsmers have entered inorder to interact with one another. And now that more people than ever are connected to one another through out the world, a global world has now come into play. Ideas and information are now able to be passed around more freely and easily, thus posing a problem for big businesses.

"So here's a little story problem for ya, class. If the Internet has 50 million people on it, and they're not all as dumb as they look, but the corporations trying to make a fast buck off their asses are as dumb as they look, how long before Joe is laughing as hard as everyone else?"

What Locke is trying to say is that with the growing popularity of the internet, and with people becoming more interconnected with one another, information about businesses and their products are passed around. Therefore peole will not fall for the old selling tactis that big businesses used to get away with. They have to work harder for the trust of the consumer.

Alexis' blog on this chapter I found very interesting. Also I liked the fact that Joy completely disagreed with Locke's argument, and had several valid points to back up her opinion.